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Microsoft Hyd to focus on RFID

Identifying RFID (radio frequency identification) technology as a core vertical to drive its operations in India, Microsoft India Development Centre (MIDC) is readying itself to launch world-class software products in supply chain management.

In its move to scale up itself to be a core part of Microsoft's global strategic operation, MIDC in the city has identified RFID as a prominent space both in the longterm and short-term, MIDC managing director Srini Koppolu told The Times of India. "Firstly, we are working on a new product in the supply chain management to be introduced soon," he added.

"We want to make MIDC an incubator of new ideas and make it grow by technology innovation. In a phased manner we have built organisations and groups to understand and figure out the global software development. We have scaled it up and put some 6-7 leaders to drive these groups. They have agreed upon one brand new idea and built a world-class product," he said.

The company has tied up with Denmark-based MBS Group for this new product. "They have a product called Acceptor in the supply chain space based on barcode technology. The same product has been developed into a new product in the RFID space. The prototype for the same was built by MIDC and the pilot project by a identified customer proved to be successful. Based on the results, the team at MIDC is now developing a real code for the product," he added.

The new product would be launched soon, he said, adding, it would help companies -- big size enterprises to small stores -- to reduce the time, cost of labour, errors and loss while handling the stocks. "With this technology, it would be easy for the big stores like Wal Mart, which has over 2,000 big retail stores in the US, to identify and locate a particular product, its type and other minute details without actually touching it. The technology gives value addition at the place of work," Koppolu said.

Stating that Microsoft would show the value proposition by adding some uniqueness to the product, he said the real code was being built to suite real-time communication, Wi-max and peer-to-peer communication.
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