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Start-ups find Hyderabad as hotspot

In a world where experts anticipated a diminished role for "place" in an age of infinite communications, location has become even more important to the success of technology companies. Earlier, technology relocations or expansions criteria sought for a quality, competitive labour supply in a tight environment. Now location selection analytics has expanded to achieving higher and more long-term strategic purposes. Why are high-growth companies investing millions into new, hightech facilities in places in India, especially Hyderabad? The answer can be found in the new rationale for high-tech location strategy. The bottom line: Start-ups (also others) are no longer constrained to cluster in compact technology communities. Nor cling to traditional metros. For start-ups, technology destinations like Hyderabad have now become the new springboards for technical excellence. Tucked between two cities -- Bangalore and Chennai -- known to offer stiff competition for attracting IT investment and talents, Hyderabad's IT rapid emergence as IT-growth center augurs something far more profound i.e the shifting of top-end tech jobs to a location that offer long-term competitive advantage. And here are top four reasons:

Skilled Human Capital: Access to highly educated talent pool that is smart and cross-trainable. Location selectors will evaluate the enrollment and degrees conferred in engineering, business and computer science. Hi-quality colleges and training facilities in Hyderabad are a sure sign that selectors of startup firm cannot ignore.

Cost benchmarking: Hyderabad was a natural choice based on cost benchmarking carried out by Mars Telecom. Key to start-ups, major geographically-variable operating costs determining the location decision find Hyderabad attractive in human capital cost, supplier purchases, air travel among locations, real estate costs and tax costs.

Competitive business climate: Selection analytics includes high growth & dynamic environments for many reasons and is increasingly affected by tax environments. Tax concessions by Govt of AP/India, STPI benefits, land allotments, power concessions, investment subsidies etc are sure winners amongst start-ups.

Employee Management: Opportunity for a highly balanced workpersonal life resulting in enhanced employee productivity and lesser attrition. Most start-ups are after a young and entrepreneurial workforce. The strong presence of the 20-30 year old age group leads the pack of choices. And Hyderabad is always young in this aspect.

With effective long-range planning and strategic development initiatives, Hyderabad has all the essential fundamentals to be the preferred destination for IT companies. Strategic academic-industry collaboration via 'Class room thru cubicle transistion', proactive venture capitalism, 'easy availability of plug & play infrastructure', finishing schools with cross-cultural and international multi-language training capabilities will undoubteldly accelerate and consolidate the growth that Hyderabad currently experiences.
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