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Heat increases snow park popularity

With the mercury touching 43 degrees centigrade in Hyderabad, everyone is flocking to a snow park in the middle of the city. For Rs 250, one can spend an hour at Snow World, which is Asia's biggest snow park. The park has been built over 17000 square feet at a cost of Rs 13 crore. With artificial snow to play with and temperature at -4 degrees, it is like being trans-located to Switzerland. "We came to do sightseeing in Hyderabad and after coming here, I have forgotten about the heat outside. It is so cold here," said a visitor.

Hit among tourists

Upto 300 people can play volleyball, take joy rides or simply feel the snow on the back at any given time. The country's only snow park is already a hit among the tourists. "Due to this hot summer, people are not venturing out. That is the problem. Weekends are very good. Even after 3:30 pm, sessions are very good," said M Krishna Gupta, Executive Director, Snow World. Going to an air-conditioned cinema hall in Hyderabad to beat the heat is passé. In the Snow World, you have a polar bear and penguins for company and summer blues are the last thing on your mind.
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