Companies see the huge market which has opened up as a great opportunity. Google, Yahoo and lately Microsoft were among those showing interest in the technology. Another segment which has shown keen interest was that of foreign telecom companies. The growth in the SMS market gives these telecom companies a huge opportunity if they can provide systems in Indian languages.
Indian outfits were quite advanced in research and development in this field. The institutions taking the lead were the International Institute of Information Technology, IIIT, Hyderabad, IIT Kanpur, C-Dac, Pune, KBC centre of Anna University, Chennai and IIT-Bombay.
