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Nipuna signs $8 mn animation deal

In one of the biggest deals clinched by an Indian BPO firm in the field of animation, Nipuna Services Limited has signed an $8 million contract with German firm 4K Animation. Under the project, Nipuna, a BPO subsidiary of Satyam Computer Services Limited, will execute various projects for 4K Animation GmbH, including special effects and animation features for a Hollywood movie.

Announcing the deal, Nipuna's chief executive officer Venkatesh Roddam said a team of 50 people from the company would work with 4K Animation on various animation projects for a Hollywood movie, 3D animation for a TV production and commercials. The global team of 4K will comprise professionals from seven nationalities for this project, which is to be delivered in the next 10 to 12 months. Both the companies, however, refused to reveal details like their share in the deal. Nipuna, which at present has facilities in Hyderabad and Bangalore, will set up a new facility in Chennai for the project.

This will be the first international animation project for Nipuna, which claims to be the world's only eSCM-SP (eSourcing Capability Model for Service Providers) level 4 services provider. A majority of the company's services are in the verticals of telecom and media, healthcare, insurance and pharma and knowledge process outsourcing. Jan Schmidtgen, managing director, 4K Animation, said his company was proud to partner with Nipuna, which has IT skills for the animation industry.
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