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Radio City 106.4 FM launched

Music Broadcast Pvt. Ltd. (MBPL) has launched its fifth Radio station in the country - Radio City 106.4 FM in Hyderabad, today. The station was launched by South's megastar Nagarjuna who unveiled the Radio City logo & frequency at a glittering function at Hotel ITC Kakatiya Sheraton. Radio City 106.4 FM will go on-air on May 30, 2006.

The City of Hyderabad can therefore look forward to a bevy of young and enthusiastic RJ's - all of whom are pakka Hyderabadis in the true sense. These RJ's will brighten you all day long with some exciting programs.

The baritone voice of Nagarjuna will reverberate through the drawing rooms of Hyderabad as they can look forward to a refreshing start to their day by listening to a 1-hour exclusive rendezvous with the star and RJ Vamsee on his early morning show 'Kusalama...Hyderabad'.

Radio City 106.4 FM programming is an outcome of an extensive and in-depth research undertaken by the industry experts. This has resulted in a host of customized Hindi & Telugu programs reflecting the 'true Sound of Hyderabad'. Radio City 106.4 FM will cater to the tastes of discerning music lovers cutting across students, housewives, working men which will ultimately give advertisers a great value for their money spent.

The findings of the research have helped Radio City to provide listeners with intelligent, collective and family entertainment. With innovative shows like Re-charge Hyderabad, Chalo Chalte Raho and Life ho to Aiseech, Filmcity Express, specially developed for Hyderabad, the programming mix of Radio City 106.4 FM includes shades of romance, comedy, josh, fantasy, novelty, unpredictability & masti - something to please everyone, in every mood.

As a prelude to the launch, Radio City had organized a RJ Hunt in the city of Hyderabad, which received an overwhelming response. The selected RJs were provided rigorous training to hone their skills to develop them into all-round professionals. The City of Hyderabad can therefore look forward to a bevy of young and enthusiastic RJ's - all of whom are pakka Hyderabadis in the true sense. These RJ's will brighten you all day long with some exciting programs. RJ Anuj with 'Re-charge Hyderabad' will energize listeners and keep them in a jovial mood; Get your college lingo right in 'Life Ho To Aiseech' with RJ Apoorva as she jockey's in her trademark 'hatke' ishtyle; Cuddle with your loved ones as RJ Kamesh takes you on a love journey and RJ Vamsee will be a dependable friend through 'Hello Hyderabad'.

And there are host of other exciting shows to keep you glued to your headsets. The station is also backed by an enthusiastic & highly experienced team of technicians & other professionals. The launch of Radio City 106.4 FM is supported by an exciting 360* marketing campaign. Some of the off-air initiatives to connect with the listener include road shows, human inflates at high density areas, Radio City booths at malls & multiplexes, on-ground contests & events, Radio City branded buses, cavalcade around the city etc. Radio City with its young and fresh appeal is all set to make the listeners 'hum' and groove to foot-tapping music, and through interactive programming content will mesmerize and connect with the people of 'Cyberabad' offering a unique listening experience.
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