'Good evening and welcome to ISB radio.' The very phrase is doing rounds in the Indian School of Business (ISB).
ISB started its very own FM radio station with the thought that since the FM revolution is sweeping gen-X off its feet, why not bring in into the campus?
The management was more than happy to support her initiative when ISB student Sindhu Shanmugham came up with the idea. What started as an e-mail full of ideas is now a big hit in the campus. The team behind the FM says that an investment of Rs10, 000 for the project has been completely worth it.
However, the station is only available through the campus intranet. So the students in the campus rarely miss out on the two-hour-long show that airs every evening.
Source: CNN - IBN










